Wednesday, January 12, 2011

Marketing Your Band in 2011

As any musician knows every year, month, day, or even hour, there are always changes that occur in the music industry. Finding a way to properly get your band noticed is no exception. Marketing a band in today’s day and age is a little easier than for the bands of previous years. For one there is the option of online media to assist bands in getting the word out about their shows and projects.

There is not a band that is not using Myspace, Facebook, or even some of the other social media sites such as Music Gorilla. And the fact that viral is the way to go, especially if you are looking for a music deal, by getting out there and letting others know about you are bound to eventually get some executives attention.

However, there are some elements to marketing your band effectively, especially if you are going to use online media. For many they don’t consider themselves to be a company. However, that is just what you are a company that is engaged in the business of music. And the music business is one of the most if the most cut throat businesses out there. So you need to ensure that you have your stuff together.

To begin your online marketing strategies, you should research what other avenues there are to promote your band such as email blasts to a subscriber list. And as mentioned above Music Gorilla is one of the many avenues and there are many others that are frequent among music industry veterans.

In addition to online methods, there are several offline methods as well. You can use flyers, promotional cards, and passing out promotional cds and such. The opportunities are endless. The key to marketing effectively is to gain as much as a following as possible and meet people that are in the industry that have the connections to get you where you are trying to go.

So the bottom line is if you really want to succeed in the music business, you need to be out there and let people know you are and what you are all about. Using both online and offline methods, you can quickly become a name that people want to know more about.